COLUMBUS, Ohio – Today, the Portman for Senate campaign announced it purchased Snapchat "geofilters" for tomorrow’s much anticipated Super Saturday day of grassroots action. The filters will surround each of the Portman for Senate’s eight campaign offices throughout Ohio.
During the campaign’s first Super Saturday last October, more than 600 volunteers helped the campaign contact more than 41,000 voters in a single day. For tomorrow’s Super Saturday, the campaign has a goal of contacting more than 50,000 voters in a single day. Both Rob and Jane will travel the state and visit with interns and volunteers as well as help with our grassroots outreach.
“While Ted Strickland continues to run his low-energy, ‘invisible’ campaign designed to hide from his record, Portman for Senate is building the most advanced grassroots organization in Ohio history,” Portman spokesperson Michawn Rich said. “We are proud to work with our impressive team of over 1,000 volunteers and interns who – in less than a year – helped us contact more than 1.6 million targeted voters. Our newest Snapchat geofilter is further proof that while Ted Strickland continues to hide from his record, the Portman for Senate campaign is running an aggressive, 21st Century tech-savvy campaign.”
An image of the filter is below. Users can snap a picture and place the filter on top of their photos.
If you plan on attending tomorrow’s Super Saturday, please reply to this email or RSVP to email@example.com.
Super Saturday Schedule
9:00am - Brecksville Breakfast Kick-Off with Rob and Jane
7630 Chippewa Rd
Brecksville, OH 44141
11:45am Toledo Lunch with Rob
4041 W Sylvania Ave, LL1
Toledo, OH 43623
3:00pm Dayton Phone Banking with Rob
1452 Yankee Park Place
Centerville, OH 45458
5:30pm Columbus Ice Cream with Rob
921 Chatham Ln
Columbus, OH 43221
In 2015, the Portman for Senate campaign launched an aggressive volunteer grassroots program that recently surpassed 1,600,000 voter contacts through its door-to-door and phone programs. The campaign has launched five coalitions: the African American Leadership Council, the Veterans Leadership Council, Women for Portman, Sportsmen for Portman, and the Students for Portman Coalition, which has college chairs on over 30 campuses across Ohio. Portman has been endorsed by the Ohio Republican Party State Central Committee, over 500 key Ohio Republican leaders, including the entire Republican Congressional delegation, all statewide elected Republicans, nearly 90 percent of Republican members of the State House and Senate, and by over 15,000 grassroots leaders across the state. The campaign has field offices in Cincinnati, Columbus, Cleveland, Toledo, and Dayton.
In September, the Portman for Senate campaign launched its Students for Portman coalition with campus coordinators on over 30 college and university campuses across Ohio.
Since the Primary, the Portman campaign has purchased six Snapchat "geofilters." The filters showed support for Rob Portman, and reminded users of Ted Strickland’s awful record as Governor when the state of Ohio lost more than 350,000 jobs, support for the Obama-Biden failed foreign policy agenda, and awful record on China.
The Portman for Senate campaign was the first Senate campaign in the country to sponsor an ad on Instagram. The ad microtargeted students at The Ohio State University during OSU's first home football game. Other Instagram ads were targeted to different Ohio universities.
The Portman for Senate campaign web videos, Bad Judgment and Dangerous received over one million views.
The Portman for Senate campaign is also using locally targeted online banner ads highlighting Ted Strickland’s failed record. You can click below for examples of each:
- Collection one of former Ohio employers who moved jobs away from the state during Ted Strickland's term as governor.
- Collection two of former Ohio employers who moved jobs away from the state during Ted Strickland's term as governor.
- Collection three of former Ohio employers who moved jobs away from the state during Ted Strickland's term as governor.
- Banner ad highlighting former governor Ted Strickland’s awful record on standing up to China.