COLUMBUS, Ohio – Today, the Portman for Senate campaign announced it purchased Snapchat geofilters for this weekend's Bernie Sanders events at Kent State and the University of Akron, as well as Elizabeth Warren's events in Columbus and Cleveland.
Users at the Elizabeth Warren fundraisers and events in Columbus and Cleveland will be reminded of Ted Strickland's record as governor when Ohio lost more than 350,000 jobs. Users can snap a picture and place the filter on top of their photos.
The campaign will also pass out this flyer during events at Kent State, the University of Akron, the Ohio State University, and Cleveland State University highlighting Ted Strickland's awful record on education. The Portman campaign previously had volunteers passing out flyers at Clinton events and signed up 600 new supporters and received over 400 yard sign requests.
Users at the Bernie Sanders events will be reminded of former Governor Ted Strickland's cozy relationship with Hillary Clinton. Users can snap a picture and place the filter on top of their photos.
The Portman for Senate campaign is running an aggressive, 21st Century tech-savvy campaign, which includes targeting millennials via Snapchat and Instagram. In fact, The Portman for Senate campaign was the first Senate campaign in the country to sponsor an ad on Instagram. The ad microtargeted students at The Ohio State University during OSU's first home football game last year. Other Instagram ads were targeted to different Ohio universities.
Last month, the Portman for Senate Campaign announced it purchased over 30 Snapchat Geofilters across Ohio to blanket college campuses as students returned to classes for the start of the fall semester. In addition, Snapchat users at The Ohio State University were able to show support for Rob during move-in day in one filter and in another filter students were encouraged to join the campaign as interns during an activity fair. In total, the campaign targeted over 30 different colleges and universities with individual filters specific to the school, with more to come. Images of the some of the filters are below.
Since the primary, the Portman campaign has purchased numerous Snapchat "geofilters." The filters showed support for Rob Portman and reminded users of Ted Strickland’s awful record as Governor when Ohio lost more than 350,000 jobs, support for the Obama-Biden failed foreign policy agenda, and awful record on China. Recently, the campaign even targeted Democrats at Hillary Clinton rallies with Snapchat filters highlighting Rob's union endorsements.
Earlier this year, Cleveland's WEWS highlighted the Portman for Senate campaign’s outreach efforts using Snapchat saying, "Rob Portman's campaign is really leading the effort here." Earlier this year, the Portman campaign was the first GOP Senate campaign to target voters using Snapchat and as Politico pointed out, “Ohio Sen. Rob Portman...seems to roll out a new Snapchat filter every week.” You may click HERE or on the WEWS video below to see how the Portman campaign is using Snapchat to target voters in Ohio:
The Portman for Senate Campaign was the first Senate campaign in the country to reserve airtime through Election Day, placing more than $14 million in statewide television airtime and $1 million in YouTube inventory through Google's advertising network. The effort is using highly sophisticated targeting methods to deliver community specific content across Ohio.
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The campaign has launched seven coalitions: the African American Leadership Council, the Veterans Leadership Council, Women for Portman, Sportsmen for Portman, the Hispanic Leadership Council, Small Business Coalition, and the Students for Portman Coalition which has college chairs on over 30 campuses across Ohio.
The Portman for Senate Campaign has targeted Democrats at previous Hillary Clinton rallies showing voters why more than 100,000 union members from the United Mine Workers, the Ohio Conference of Teamsters, the Operating Engineers, and the Fraternal Order of Police endorsed Rob. You may click HERE to see the flyers.
The Portman for Senate campaign web videos, Bad Judgment and Dangerous received over one million views.
The Portman for Senate campaign is also using locally targeted online banner ads highlighting Ted Strickland’s failed record. You can click below for examples of each:
- Collection one of former Ohio employers who moved jobs away from the state during Ted Strickland's term as governor.
- Collection two of former Ohio employers who moved jobs away from the state during Ted Strickland's term as governor.
- Collection three of former Ohio employers who moved jobs away from the state during Ted Strickland's term as governor.
- Banner ad highlighting former governor Ted Strickland’s awful record on standing up to China.
Strickland cut funding for Ohio’s colleges and universities:
“The budget agreement also cuts by $170 million over two years the primary source of state funding to higher education. So instead of the tuition freeze in 2010 as Strickland proposed, state universities and colleges will be able to raise tuition by 3.5% over each of the next two years.” (The Columbus Dispatch, July 11, 2009)
“Instead of freezing tuition for higher education for a third straight year, Ohio public colleges and universities will now be able to raise tuition by 3.5 percent under the new state budget deal. For students at Ohio State University in Columbus, this could mean an extra $300 a year in tuition.” (Tuition freeze casualty of Ohio budget cuts, Associated Press, July 8, 2009)