COLUMBUS, Ohio – Today, the Portman for Senate campaign announced it purchased a Snapchat geofilter surrounding Ohio Stadium for tomorrow’s much anticipated 2016 season opener against Bowling Green. Snapchat users in the vicinity of “The Shoe” will be able to show support for Rob during tailgate festivities.
“Tomorrow, we are using Snapchat to encourage students and fans from both teams to show support for Rob," Portman campaign spokesperson Michawn Rich said. “We are proud to work with our impressive Students for Portman group, which is organized on more than 30 campuses and has helped us contact more than 3.5 million targeted voters. The coalition is helping ensure Rob's message of pro-growth policies for better wages and more jobs reaches students across Ohio during this campaign.”
Images of the filters are below. Users can snap a picture and place the filters on top of their photos.
Yesterday, the Portman for Senate Campaign announced it purchased a Snapchat geofilter surrounding Ted Strickland's meeting with The Ohio State University College Democrats. The filter reminded users at Lazenby Hall that Strickland made devastating cuts to higher education. Despite his newfound campaign rhetoric and attempts to hide from his record, when Strickland was governor he forced devastating budget cuts that left no student untouched. An image of the filter is below.
Also yesterday, the Portman for Senate Campaign placed Snapchat filters at the Clinton-Biden rallies reminding voters that over 100,000 union workers and families are rejecting Ted Strickland by highlighting Rob's endorsements from the Ohio Conference of Teamsters - which represents over 50,000 members from across Ohio - and Fraternal Order of Police (FOP) of Ohio - the state's largest law enforcement union representing more than 25,000 members. In case you missed it, here is what Jacqueline Alemany from CBS News had to say about the Portman for Senate Campaign's use of Snapchat at yesterday's events:
Earlier this year, Cleveland's WEWS highlighted the Portman for Senate campaign’s outreach efforts using Snapchat saying, "Rob Portman's campaign is really leading the effort here." Earlier this year, the Portman campaign was the first GOP Senate campaign to target voters using Snapchat and as Politico pointed out, “Ohio Sen. Rob Portman...seems to roll out a new Snapchat filter every week.” You may click HERE or on the WEWS video below to see how the Portman campaign is using Snapchat to target voters in Ohio:
Last September, the Portman for Senate Campaign launched its Students for Portman coalition with campus coordinators on nearly 30 college and university campuses across the State of Ohio. This group helps the Portman campaign organize and mobilize students on campus and will help communicate Rob Portman’s record to ensure that every student who wants a good job after graduation can find one. Click HERE or on the video below to watch the “Students for Portman” video.
Last week, the Portman for Senate Campaign announced it purchased over 30 Snapchat Geofilters across Ohio to blanket college campuses as students return to classes for the start of the fall semester. In addition, Snapchat users at The Ohio State University were able to show support for Rob during move-in day in one filter and in another filter students were encouraged to join the campaign as interns during an activity fair. In total, the campaign targeted over 30 different colleges and universities with individual filters specific to the school, with more to come. Images of the some of the filters are below.