Commonsense Conservative For Ohio


ICYMI: Ukrainian Ad Highlights Portman's "care­fully tar­geted, hyper-­person­al­ized ap­proach"

COLUMBUS, Ohio – Yesterday, the Portman for Senate campaign released a Ukrainian radio ad highlighting Rob's work with the Ukrainian community and his endorsement by the Ukrainian Civic League. The ad is running on targeted shows in Cleveland through Election Day. Today in Cleveland, Rob will receive the Shevchenko Freedom Award from the Ukrainian Congress Committee of America. The radio ad coincides with local advertising in local Ukrainian newspapers. You may click here to listen to the radio ad. In case you missed it, here is what they had to say:


Columbus Dispatch: The ad tells listeners that Portman is “leading the fight to condemn the Russian-backed separatist attacks,” and tells voters that he “supports providing Ukraine with the necessary lethal weapons to defend itself.”

Politico: Sen. Rob Portman’s campaign is reaching out to the Ukrainian community with a Ukrainian-language radio ad that says Portman is “leading the fight to condemn the Russian-backed separatist attacks, and he supports providing Ukraine with the necessary lethal weapons to defend itself.” This week in Senate race outreach: Team Portman is targeting a new radio ad – narrated completely in Ukrainian – at Cleveland’s Ukrainian community.

National Journal: Portman Releases Radio Ad in Ukrainian

You can prob­ably guess the first two lan­guages Sen. Rob Port­man used in paid ad­vert­ising. The third might sur­prise you. 

On Tues­day, Port­man ad­ded Ukrain­i­an to the usu­al stable of Eng­lish and Span­ish spots, un­veil­ing a ra­dio ad in the East­ern-European lan­guage tout­ing Port­man’s pro-Ukraine cre­den­tials. The ad tar­gets the sig­ni­fic­ant Ukrain­i­an-Amer­ic­an pop­u­la­tion around Clev­e­land, of­fer­ing yet an­oth­er ex­ample of the care­fully tar­geted, hyper-per­son­al­ized ap­proach that has earned the Port­man cam­paign re­cog­ni­tion as one of the best in the coun­try. 

“As co-founder and co-chair of the Sen­ate Ukraine Caucus, Rob Port­man is stand­ing up for Ukraine in the United States Sen­ate,” a nar­rat­or says. 

The Port­man cam­paign is widely cred­ited for the kind of out­reach demon­strated in the ad. Na­tion­al Journal pre­vi­ously re­por­ted that the cam­paign has di­vided the elect­or­ate in­to 22 tar­geted groups, and mon­it­ors pro­gress on each. The cam­paign has sev­en of­fi­cial co­ali­tion groups tar­get­ing Afric­an Amer­ic­ans, vet­er­ans, wo­men, sports­men, His­pan­ics, small busi­ness own­ers, and col­lege stu­dents...     

Port­man’s ad, however, show­cases that his work in the Sen­ate should help in dis­tan­cing him­self from Trump in this area. The ad touts an en­dorse­ment from the Ukrain­i­an Civic League and says Port­man “sup­ports provid­ing Ukraine with the ne­ces­sary leth­al weapons to de­fend it­self.” 

Port­man has vis­ited Ukraine two times in as many years, met with Ukrain­i­an Pres­id­ent Petro Poroshenk when he vis­ited Wash­ing­ton in 2014, and co-foun­ded the Sen­ate Ukraine Caucus. In Au­gust, he hos­ted a roundtable with Ukrain­i­an and oth­er East­ern-European lead­ers. 

The ad is part of a $15 mil­lion re­ser­va­tion an­nounced in May, and co­in­cides with ad­vert­ising in Ukrain­i­an news­pa­pers in the area.


Translation of the ad:
As co-founder and co-chair of the Senate Ukraine Caucus, Rob Portman is standing up for Ukraine in the United States Senate.

Portman is leading the fight to condemn the Russian-backed separatist attacks, and he supports providing Ukraine with the necessary lethal weapons to defend itself.

Rob Portman is endorsed by Ukrainian Civic League.

Please remember to vote for Rob Portman for United States Senate on November 8th.

Rob has a record of standing with the Ukrainian community of Ohio. Rob has held no less than 14 meetings with groups from the Ukrainian/Eastern European community in just the last three years, and Rob has developed these relationships through a lot of hard work and engagement that dates back to 2010. 

For example, Portman has been a leader in the congressional effort to increase military assistance to Ukraine to ensure it can defend its sovereign borders against escalating Russian aggression. He has twice visited Ukraine in the past two years, and met with President Poroshenko and other senior Ukrainian officials to discuss the ongoing political, economic, and military developments. Portman is co-founder and co-chair of the Senate Ukraine Caucus, whose goal is to strengthen the political, military, economic and cultural relationship between the United States and Ukraine.