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While Retread Ted Was Nowhere to be Found, Portman’s Campaign Blankets Ohio During Fourth of July Weekend

COLUMBUS, OhioOn Friday, the Portman for Senate Campaign announced it surpassed 2.5 million voter contacts. These outreach efforts were on full display over the weekend with Rob, Jane, and the campaign’s grassroots team of nearly 2,000 interns and volunteers marching in 17 parades and attending three festivals all over Ohio. Meanwhile, Ted Strickland’s low-energy, “invisible” campaign was nowhere to be found. It's an unprecedented approach, and Ted may be the first candidate in American political history to take the Fourth of July weekend off - although he did find time to send a fundraising email on Independence Day.

Here is a side-by-side recap of the Team Portman and Team Strickland weekends:

 

Team Portman Team Strickland

Red, White, and Boom! Parade Recap Video

                                                                                                               

Red, White, and Boom! Parade in Columbus

 

Lebanon Independence Day Parade

 

West Park Kiwanis Independence Day Parade

 

West Park Kiwanis Independence Day Parade

 

Parma Independence Day Parade

 

Fairlawn Independence Day Parade

 
Westerville Independence Day Parade
 
Anderson Township Independence Day Parade
 

 


Background:
In 2015, the Portman for Senate campaign launched an aggressive volunteer grassroots program that recently surpassed 2.5 million targeted voter contacts through its door-to-door and phone programs. In any given week, the campaign’s army of 500 full-time summer interns will knock thousands of doors talking to voters about the issues they care most about and why Rob is the best choice in the race for Ohio’s U.S. Senate seat. Last week, the campaign launched its seventh coalition with the addition of the Portman for Senate Small Business Coalition.

On Friday, the campaign’s outreach efforts and tech-savvy operations were highlighted in this Cincinnati Enquirer article:

Can tailored Twitter ads tip the U.S. Senate race scales?
Jessie Balmert and Deirdre Shesgreen
July 1, 2016
Cincinnati Enquirer

…The Ohio Republican senator’s staffers are slicing and dicing the Buckeye State electorate into distinct target audiences. So when Portman volunteers go door-knocking in swing precincts, they don’t just hand out any old campaign literature. Different voting segments get one of 20 different door hangers, with the messages designed to appeal specifically to that swath of the electorate.

Volunteers are doing the same thing with digital ads and web videos. Concerned about your Second Amendment rights? You might get a Facebook ad explaining how Portman has defended them. Worried about the heroin epidemic? Talk to a campaign volunteer about the scourge and you might see a video pop up on your Instagram account.

“The greatest message in the world shown to the wrong audience is worthless,” says Corry Bliss, the super intense 34-year-old campaign manager for Portman’s campaign. “Some people get their news on TV, some on Snapchat, some on Facebook, so campaigns have to be more tech savvy than ever…”

FULL ARTICLE: http://www.cincinnati.com/story/news/politics/2016/07/01/can-tailored-twitter-ads-tip-us-senate-race-scales/86260552/?hootPostID=978d3171f06b2ec9a774c74fe2b1914b

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