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Sneak Peak: Portman’s Grassroots Campaign Continues to Make Strides

CLEVELAND, Ohio - Today, in advance of Portman for Senate’s Volunteer Appreciation Event, we wanted to give you a preview of this video highlighting the campaign’s unprecedented grassroots efforts. The video will play during today's program where 500 Rob Portman interns and volunteers from each of the campaign’s 10 field offices and over 30 college campuses around Ohio will fill an auditorium on the Tri-C Metropolitan Campus to hear from Rob, top campaign staff, and national Republican leaders including Former Speaker of the House Newt Gingrich and U.S. Senator Joni Ernst

Today, Rob will announce the campaign's army of interns has contacted 2.8 million targeted swing voters and the campaign is on pace to hit its goal of 3 million contacts by the end of month. You may click HERE or below to watch the video.



“During Convention week, our campaign plans to hold more open press events than Ted Strickland has held in the past six months,” said Portman spokesperson Michawn Rich. “Rob’s Volunteer Appreciation Event today will highlight our Students for Portman Coalition, which is organized on over 30 campuses across Ohio, the excitement behind our campaign and is a great opportunity to thank our volunteers and interns, engage them, and get them excited for the fall – after all, they have been instrumental in helping our campaign contact 2.8 million targeted voters all across Ohio. Our volunteers are excited to spread Rob's message of pro-growth policies for better jobs and wages because they know Ohio can't afford to go back to Ted Strickland's failed policies of bigger government and burdensome regulations.”

The Portman for Senate campaign is running an aggressive, 21st Century tech-savvy campaign, which includes these highlights:
The Portman for Senate Campaign was the first Senate campaign in the country to reserve airtime through Election Day, placing more than $14 million in statewide television airtime and $1 million in YouTube inventory through Google's advertising network. The effort will use highly sophisticated targeting methods to deliver community specific content across Ohio.

In 2015, the Portman for Senate campaign launched an aggressive volunteer grassroots program that recently surpassed 2,800,000 voter contacts through its door-to-door and phone programs. This summer, the campaign has 500 full-time summer interns to power the field program.

The campaign also launched seven coalitions: the African American Leadership Council, the Veterans Leadership Council, Women for Portman, Sportsmen for Portman, the Hispanic Leadership Council, Small Business Coalition, and the Students for Portman Coalition which has college chairs on over 30 campuses across Ohio.

The campaign raised $3.8 million in the second quarter of 2016 and has nearly 5 times more cash on hand than Ted Strickland's campaign. The campaign now has more than 14,000 individual donors from Ohio, representing more than 80 percent of the campaign's donors. Last year, the campaign raised a record-setting total of $9.8 million, a record for an off-year in Ohio and the most of any targeted Senate campaign in 2015.

Since the primary, the Portman campaign has purchased numerous Snapchat "geofilters." The filters showed support for Rob Portman and reminded users of Ted Strickland’s awful record as Governor when Ohio lost more than 350,000 jobs, support for the Obama-Biden failed foreign policy agenda, and awful record on China.

The Portman for Senate campaign was the first Senate campaign in the country to sponsor an ad on Instagram. The ad microtargeted students at The Ohio State University during OSU's first home football game. Other Instagram ads were targeted to different Ohio universities.

The Portman for Senate campaign web videos, Bad Judgment and Dangerous received over one million views.

The Portman for Senate campaign is also using locally targeted online banner ads highlighting Ted Strickland’s failed record. You can click below for examples of each:

  • Collection one of former Ohio employers who moved jobs away from the state during Ted Strickland's term as governor.
  • Collection two of former Ohio employers who moved jobs away from the state during Ted Strickland's term as governor.
  • Collection three of former Ohio employers who moved jobs away from the state during Ted Strickland's term as governor.
  • Banner ad highlighting former governor Ted Strickland’s awful record on standing up to China.