First Senate Campaign in Country to Reserve Airtime Through Election Day
COLUMBUS, Ohio - The Portman for Senate campaign today announced a $15 million advertising effort set to run through the November election. The campaign is the first Senate campaign in the country to reserve airtime through Election Day, placing more than $14 million in statewide television airtime and $1 million in YouTube inventory through Google's advertising network. The effort will use highly sophisticated targeting methods to deliver community specific content across Ohio and the ads will begin airing next month.
From campaign manager Corry Bliss:
"Rob Portman spends every day working to get results for Ohio families and his message of fighting for pro-growth policies for better wages and more jobs is clearly resonating with voters. Thousands of supporters across Ohio's 88 counties have helped our campaign contact nearly 2 million voters through our unprecedented grassroots program and set Ohio fundraising records.
"Our paid media campaign will detail what is at stake in the Ohio Senate race: Rob's vision for a brighter future or a return to Ted Strickland's Ohio when the state lost more than 350,000 jobs and ranked 48th in job creation. The days of Ted Strickland hiding from his awful record are over -- every Ohio voter will soon learn why Ted is the worst Senate candidate in America."
The campaign raised $2.4 million in the first quarter of 2016 and has nearly 5 times more cash on hand than Ted Strickland's campaign. The campaign now has more than 14,000 individual donors from Ohio, representing more than 80 percent of the campaign's donors. Last year, the campaign raised a record-setting total of $9.8 million, a record for an off-year in Ohio and the most of any targeted Senate campaign in 2015.
Since the Primary, the Portman campaign has purchased numerous Snapchat "geofilters." The filters showed support for Rob Portman, and reminded users of Ted Strickland’s awful record as Governor when Ohio lost more than 350,000 jobs, support for the Obama-Biden failed foreign policy agenda, and awful record on China.
The Portman for Senate campaign was the first Senate campaign in the country to sponsor an ad on Instagram. The ad microtargeted students at The Ohio State University during OSU's first home football game. Other Instagram ads were targeted to different Ohio universities.
The Portman for Senate campaign web videos, Bad Judgment and Dangerous received over one million views.
The Portman for Senate campaign is also using locally targeted online banner ads highlighting Ted Strickland’s failed record. You can click below for examples of each:
- Collection one of former Ohio employers who moved jobs away from the state during Ted Strickland's term as governor.
- Collection two of former Ohio employers who moved jobs away from the state during Ted Strickland's term as governor.
- Collection three of former Ohio employers who moved jobs away from the state during Ted Strickland's term as governor.
- Banner ad highlighting former governor Ted Strickland’s awful record on standing up to China.