“Thousands of Ohioans are expected to attend the Cleveland Indians-Cincinnati Reds series this week, and since Ted Strickland’s low-energy, ‘invisible’ campaign is anxious to hide his awful record from Ohio voters, we're using Snapchat to remind them. When Ted was governor, Ohio lost more than 350,000 jobs and ranked 48th in job creation, and when he served in Congress, Ted Strickland failed to author a single bill that became law,” Portman campaign spokesperson Michawn Rich said. "This Senate race offers the voters of Ohio a clear choice: a brighter future with Rob Portman's pro-growth policies for better wages and more jobs or a return to Ted Strickland’s failed policies of higher taxes, burdensome regulations, and bigger government."
Images of the filters are below. Users can snap a picture and place the filters on top of their photos.
The Portman for Senate campaign is running an aggressive, 21st Century tech-savvy campaign, which includes these highlights:
Since the Primary, the Portman campaign has purchased numerous Snapchat "geofilters." The filters showed support for Rob Portman, and reminded users of Ted Strickland’s awful record as Governor when the state of Ohio lost more than 350,000 jobs, support for the Obama-Biden failed foreign policy agenda, and awful record on China.
The Portman for Senate campaign was the first Senate campaign in the country to sponsor an ad on Instagram. The ad microtargeted students at The Ohio State University during OSU's first home football game. Other Instagram ads were targeted to different Ohio universities.
The Portman for Senate campaign web videos, Bad Judgment and Dangerous received over one million views.
The Portman for Senate campaign is also using locally targeted online banner ads highlighting Ted Strickland’s failed record. You can click below for examples of each:
Collection one of former Ohio employers who moved jobs away from the state during Ted Strickland's term as governor.
Collection two of former Ohio employers who moved jobs away from the state during Ted Strickland's term as governor.
Collection three of former Ohio employers who moved jobs away from the state during Ted Strickland's term as governor.
Banner ad highlighting former governor Ted Strickland’s awful record on standing up to China.