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Portman for Senate Launches Snapchat Geofilter Surrounding OSU Spring Football Game

COLUMBUS, Ohio -- Today, the Portman for Senate campaign announced it purchased two Snapchat "geofilters" surrounding Ohio Stadium for tomorrow’s much anticipated spring football game. Snapchat users in the vicinity of “The Shoe” will be able to show support for Rob Portman in one filter and in the other filter users will be reminded of Ted Strickland’s awful record as governor. The filters will be active during the game.

In September, the Portman for Senate campaign launched its Students for Portman coalition with campus coordinators on over 30 college and university campuses across Ohio.

“Last year, The Ohio State University set an all-time record with 99,391 people in attendance at the spring football game. Tomorrow, they are expecting even more fans, and since Ted Strickland’s low-energy, ‘invisible’ campaign is desperate to hide his awful record from Ohio voters, we're using Snapchat to remind them of Ted’s time as governor when Ohio lost more than 350,000 jobs and ranked 48th in job creation," Portman campaign spokesperson Michawn Rich said. “We are proud to work with our impressive Students for Portman team that has helped us contact more than 1.5 million voters and ensure Rob Portman's message of pro-growth policies for better wages and more jobs reaches students across Ohio during this campaign.”

Images of the filters are below. Users can snap a picture and place the filters on top of their photos.

Referee Filter Eyeblack Filter 

The Portman for Senate campaign is running an aggressive, 21st Century tech-savvy campaign, which includes these highlights:
Since the Primary, the Portman campaign has purchased three Snapchat "geofilters." The filters reminded users of Ted Strickland’s awful record as Governor when the state of Ohio lost more than 350,000 jobs, support for the Obama-Biden failed foreign policy agenda, and awful record on China.

 Jobs Filter China Filter Biden Filter 

The Portman for Senate campaign was the first Senate campaign in the country to sponsor an ad on Instagram. The ad microtargeted students at The Ohio State University during OSU's first home football game. Other Instagram ads were targeted to different Ohio universities.

Instagram Ad

The Portman for Senate campaign web videos, Bad Judgment and Dangerous received over one million views.

The Portman for Senate campaign is also using locally targeted online banner ads highlighting Ted Strickland’s failed record. You can click below for examples of each:

  • Collection one of former Ohio employers who moved jobs away from the state during Ted Strickland's term as governor.
  • Collection two of former Ohio employers who moved jobs away from the state during Ted Strickland's term as governor.
  • Collection three of former Ohio employers who moved jobs away from the state during Ted Strickland's term as governor.
  • Banner ad highlighting former governor Ted Strickland’s awful record on standing up to China.