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Portman for Senate Launches Six-Figure Campaign Targeting Union Members and Conservative Democrats

COLUMBUS, Ohio – The Portman for Senate campaign today announced a statewide six-figure advertising campaign targeted to union members and conservative Democrats highlighting Rob's fight for Ohio workers and families following last week's endorsements by the Ohio Conference of Teamsters and the Ohio Fraternal Order of Police and the June endorsement by the United Mine Workers of America. The ads begin running online immediately.

"While Ted Strickland is desperate to distract from our recent union endorsements, we will continue to highlight how Rob is the only candidate in this race truly fighting for Ohio families and workers," campaign spokesperson Michawn Rich said. "Last week, nearly 100,000 hardworking Ohio union workers and families joined our campaign as they realize Ohio simply can't afford a return to Ted Strickland's Ohio when the state lost more than 350,000 jobs and ranked 48th in job creation."  

The following display ads will be targeted to union members via occupational targeting data available on Facebook and LinkedIn and they will appear on over two dozen targeted websites via the Google Display Network. 

Display Ad
Teamsters

BACKGROUND

The Portman for Senate campaign is running an aggressive, 21st Century tech-savvy campaign, which includes these highlights:
The Portman for Senate Campaign was the first Senate campaign in the country to reserve airtime through Election Day, placing more than $14 million in statewide television airtime and $1 million in YouTube inventory through Google's advertising network. The effort is using highly sophisticated targeting methods to deliver community specific content across Ohio.

The campaign has launched seven coalitions: the African American Leadership Council, the Veterans Leadership CouncilWomen for PortmanSportsmen for Portman, the Hispanic Leadership CouncilSmall Business Coalition, and the Students for Portman Coalition which has college chairs on over 30 campuses across Ohio.

The campaign raised $3.8 million in the second quarter of 2016 and has nearly 5 times more cash on hand than Ted Strickland's campaign. The campaign now has more than 14,000 individual donors from Ohio, representing more than 80 percent of the campaign's donors. Last year, the campaign raised a record-setting total of $9.8 million, a record for an off-year in Ohio and the most of any targeted Senate campaign in 2015.

Since the primary, the Portman campaign has purchased numerous Snapchat "geofilters." The filters showed support for Rob Portman and reminded users of Ted Strickland’s awful record as Governor when Ohio lost more than 350,000 jobs, support for the Obama-Biden failed foreign policy agenda, and awful record on China.

The Portman for Senate campaign was the first Senate campaign in the country to sponsor an ad on Instagram. The ad microtargeted students at The Ohio State University during OSU's first home football game. Other Instagram ads were targeted to different Ohio universities.

The Portman for Senate campaign web videos, Bad Judgment and Dangerous received over one million views.

The Portman for Senate campaign is also using locally targeted online banner ads highlighting Ted Strickland’s failed record. You can click below for examples of each:

  • Collection one of former Ohio employers who moved jobs away from the state during Ted Strickland's term as governor.
  • Collection two of former Ohio employers who moved jobs away from the state during Ted Strickland's term as governor.
  • Collection three of former Ohio employers who moved jobs away from the state during Ted Strickland's term as governor.
  • Banner ad highlighting former governor Ted Strickland’s awful record on standing up to China.