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Portman for Senate Launches First TV Ads

COLUMBUS, Ohio – Today, the Portman for Senate Campaign released its first television ads of the campaign titled “Wildfire," "Tyler," and "Gina." The ads begin running statewide Wednesday as part of the campaign's $15 million ad buy.

"Wildfire" details Rob’s fight to combat Ohio’s prescription drug and heroin crisis that takes the lives of more than 25 Ohioans every week. "Tyler" features Wayne Campbell from Pickerington, Ohio whose son Tyler died from a heroin overdose. Wayne tells his story and highlights how Ohio is fortunate to have Rob leading the fight on drug prevention and treatment efforts saying, "Rob Portman isn't just talking about the situation, he's getting things done. I trust Rob Portman 100 percent." The final ad, "Gina," features Gina Bonaminio from Lakewood, Ohio. Gina is a recovering heroin addict whose struggle with addiction began at age 11. In the ad, Gina talks about Rob's leadership when it comes to combating the prescription drug and heroin epidemic. Gina describes how Rob brought Democrats and Republicans together to pass legislation, which gives people like Gina hope and is truly making a difference. 

You may click the videos below to watch “Wildfire," "Tyler," and "Gina."

Wildfire

Transcript:
Rob Portman: More than 25 Ohioans are dying every week from drug overdoses. Heroin addiction has become an epidemic sweeping across our communities, destroying lives, and tearing families apart. Fortunately there is some hope on the way. Working together with Democrats and Republicans, I passed legislation to help break the grip of addiction. By investing in prevention, treatment, and recovery, empowering law enforcement, and stopping the over prescribing of painkillers, we can turn the tide.

Tyler

Transcript:
Wayne Campbell: We lost a son to this heroin epidemic. It could happen to absolutely everyone. I don't want to meet anymore parents in a grief support group. We're extremely fortunate to have Senator Portman as one of the leaders in this fight. He started the Coalition for a Drug-Free Cincinnati 20 years ago. Rob Portman isn't just talking about the situation, he's getting things done. I trust Rob Portman 100 percent. He's going to see this thing through.


Gina

Transcript: 
Gina Bonaminio: I'm Gina Bonaminio and I'm a recovering heroin addict. When I was 11, I started drinking. Then I moved on to prescription medications. By 18 I was addicted to heroin. And I'm not alone. Fortunately, leaders like Rob Portman are bringing Democrats and Republicans together passing important legislation and giving hope to people like me. Rob Portman is making a difference.  

Background:
More than 25 Ohioans die every week of drug overdoses (Ohio Department of Health, 3/22/16).

“On average, approximately five people die each day in Ohio due to drug overdose” (Ohio Department of Health3/22/16).

"In 2012, five Ohioans died every day from unintentional drug overdose, or one every five hours” (Journal-News4/18/14).

More than 20 years ago, Rob Portman founded the Coalition for a Drug-Free Greater Cincinnati (The Herald-Tribune, 5/25/16).

Rob Portman authored the Drug Free Communities Act, which became law on June 27, 1997. The legislation provided and continues to provide over a billion dollars in grants to local agencies and non-profits to help prevent drug addiction.

Rob Portman authored the Drug Demand Reduction Act, which passed the House on September 16, 1998. The legislation provided funding for programs to facilitate a significant reduction in the incidence and prevalence of substance abuse through reducing the demand for illegal drugs and the inappropriate use of legal drugs.

Rob Portman co-authored the bipartisan Comprehensive Addiction and Recovery Act (CARA), which tackles the prescription drug and heroin epidemic head on by expanding education and prevention efforts, helping law enforcement reverse overdoses to save lives, and expanding treatment and recovery programs. Rob began this legislative effort in 2014. The Senate passed his bipartisan measure by a vote of 94-1 on March 10th. He and other members of the House and Senate are working to reach an agreement on a final measure in the coming weeks (WKBN, 1/27/16; Columbus Dispatch, 3/10/16). 

Currently, the Portman for Senate Campaign has two web ads running related to the prescription drug and heroin epidemic. You may click on the images below to watch "There is Hope" and "Addicted."



Ted Strickland’s Awful Record on Drug Addiction:
When Ted Strickland was Governor, he faced “hordes of angry activists” when he wrote, fought for, and implemented a budget that cut drug addiction services by nearly 30 percent (The Associated Press, 6/24/09).

In Congress, Ted Strickland voted against legislation that included more than $1 billion in substance abuse and mental health funding. Of the more than $1 billion, $226.35 million was provided to stop drug trafficking, $145 million was provided for an anti-drug media campaign, over $700 million was provided for anti-drug efforts in South America to stop production of drugs, and $70 million was provided for drug-free communities support (H.R. 2673, Roll Call 676, 12/8/03, Strickland voted no).

The Portman for Senate campaign is running an aggressive, 21st Century tech-savvy campaign, which includes these highlights:
Earlier this month, the Portman for Senate Campaign was the first Senate campaign in the country to reserve airtime through Election Day, placing more than $14 million in statewide television airtime and $1 million in YouTube inventory through Google's advertising network. The effort will use highly sophisticated targeting methods to deliver community specific content across Ohio and the ads will begin airing tomorrow.

In 2015, the Portman for Senate campaign launched an aggressive volunteer grassroots program that recently surpassed 2,000,000 voter contacts through its door-to-door and phone programs. This summer, the campaign will have 500 full-time summer interns to power the field program.

The campaign also launched five coalitions: the African American Leadership Council, the Veterans Leadership Council, Women for Portman, Sportsmen for Portman, and the Students for Portman Coalition which has college chairs on over 30 campuses across Ohio. Portman has been endorsed by the Ohio Republican Party State Central Committee, over 500 key Ohio Republican leaders, and by over 15,000 grassroots leaders across the state. 

The campaign raised $2.4 million in the first quarter of 2016 and has nearly 5 times more cash on hand than Ted Strickland's campaign. The campaign now has more than 14,000 individual donors from Ohio, representing more than 80 percent of the campaign's donors. Last year, the campaign raised a record-setting total of $9.8 million, a record for an off-year in Ohio and the most of any targeted Senate campaign in 2015.

Since the Primary, the Portman campaign has purchased numerous Snapchat "geofilters." The filters showed support for Rob Portman, and reminded users of Ted Strickland’s awful record as Governor when Ohio lost more than 350,000 jobs, support for the Obama-Biden failed foreign policy agenda, and awful record on China.

The Portman for Senate campaign was the first Senate campaign in the country to sponsor an ad on Instagram. The ad microtargeted students at The Ohio State University during OSU's first home football game. Other Instagram ads were targeted to different Ohio universities.

The Portman for Senate campaign web videos, Bad Judgment and Dangerous received over one million views.

The Portman for Senate campaign is also using locally targeted online banner ads highlighting Ted Strickland’s failed record. You can click below for examples of each:

  • Collection one of former Ohio employers who moved jobs away from the state during Ted Strickland's term as governor.
  • Collection two of former Ohio employers who moved jobs away from the state during Ted Strickland's term as governor.
  • Collection three of former Ohio employers who moved jobs away from the state during Ted Strickland's term as governor.
  • Banner ad highlighting former governor Ted Strickland’s awful record on standing up to China.