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ICYMI: Rob Portman’s Army of Interns Contacting Millions of Targeted Swing Voters

COLUMBUS, Ohio – In 2015, the Portman for Senate campaign launched an aggressive volunteer grassroots program that recently surpassed 1,900,000 targeted voter contacts through its door-to-door and phone programs. In any given week, the campaign’s army of interns has knocked thousands of doors talking to voters about the issues they care most about and why Rob Portman is the best choice in the race for Ohio’s U.S. Senate seat.

The Portman for Senate Campaign launched its Students for Portman coalition in September with campus coordinators on over 30 college and university campuses across the State of Ohio. This group helps the Portman campaign organize and mobilize students on campus and communicate Rob Portman’s record of fighting to ensure every student who wants a good job after graduation can find one.

Recently, the campaign’s army of interns, outreach efforts, and tech-savvy operations were highlighted in numerous articles across Ohio as well as on ABC 6 in Columbus.

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Background:
In April, the Washington Examiner highlighted the Portman for Senate Campaign’s emphasis on millennials and grassroots outreach saying, “…One place where Portman is placing a lot of emphasis is with millennials, a group typically not warm to Republicans…” (Washington Examiner, 4/28/16)

The Portman for Senate campaign has launched five coalitions: the African American Leadership Council, the Veterans Leadership Council, Women for Portman, Sportsmen for Portman, and the Students for Portman Coalition which has college chairs on over 30 campuses across Ohio. Portman has been endorsed by the Ohio Republican Party State Central Committee, over 500 key Ohio Republican leaders, and by over 15,000 grassroots leaders across the state.

The Portman for Senate campaign is running an aggressive, 21st Century tech-savvy campaign, which includes these highlights:

Since the Primary, the Portman campaign has purchased numerous Snapchat "geofilters." The filters showed support for Rob Portman, and reminded users of Ted Strickland’s awful record as Governor when the state of Ohio lost more than 350,000 jobs, support for the Obama-Biden failed foreign policy agenda, and awful record on China.

The Portman for Senate campaign was the first Senate campaign in the country to sponsor an ad on Instagram. The ad microtargeted students at The Ohio State University during OSU's first home football game. Other Instagram ads were targeted to different Ohio universities.

The Portman for Senate campaign web videos, Bad Judgment and Dangerous received over one million views.

The Portman for Senate campaign is also using locally targeted online banner ads highlighting Ted Strickland’s failed record. You can click below for examples of each:

  • Collection one of former Ohio employers who moved jobs away from the state during Ted Strickland's term as governor.
  • Collection two of former Ohio employers who moved jobs away from the state during Ted Strickland's term as governor.
  • Collection three of former Ohio employers who moved jobs away from the state during Ted Strickland's term as governor.
  • Banner ad highlighting former governor Ted Strickland’s awful record on standing up to China.

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