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ICYMI: Portman's Grassroots, Digital Efforts Garner Headlines

COLUMBUS, Ohio – While Ted Strickland has yet to make a public appearance this week and has faced headlines showing national Democrats cancelled an additional $2 million in TV ads on his behalf, the Portman for Senate Campaign's grassroots efforts and tech-savvy campaign have been highlighted in local and national news. On Monday, the Portman for Senate Campaign announced that it surpassed 4 million targeted voter contacts and on Tuesday, the Associated Press highlighted the campaign's tech-savvy online operations saying, "Portman has made some of the savviest use this election cycle of its digital resources." In case you missed it, here is what they had to say:

Morning Consult: Ohio Sen. Rob Portman’s campaign said Monday it has made contact with 4 million voters, a major feat that could partly explain how he has built a comfortable lead against his Democratic challenger, former Gov. Ted Strickland...The campaign hopes to be in direct contact with another 1 million voters before Election Day, a move that would bring its total voter contacts to 5 million. For context, 5.6 million of the state’s 8 million registered voters voted in 2012, and 5.8 million of the 8.2 million registered voters voted in 2008.

Politico: GOP Sen. Rob Portman's campaign has contacted more than 4 million voters, the campaign announced this weekend.

Associated Press: Portman quietly deploys web tools as Ohio Senate race rages

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Roll Call: Portman Utilizes Digital Skills to Draw Support

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WTVG: Google says that Portman has used digital tools more effectively than most other candidates in the country

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WTRF: Who is the most tech-savvy user this campaign season? According to Google it is U.S. Senator Rob Portman

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WEWS: Portman "very good at effectively using data mining... he's also mastered YouTube ads, and search promotion..."

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Cleveland.com: U.S. Sen. Rob Portman's campaign has taken advantage of digital technology, from data mining to online ads. Portman's well-funded campaign has used voter databases and online ads early and often, allowing it to tailor ads to individual voters and win over hard-to-reach younger viewers.


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