COLUMBUS, Ohio – In 2015, the Portman for Senate campaign launched an aggressive volunteer grassroots program that today surpassed 2.5 million targeted voter contacts through its door-to-door and phone programs. In any given week, the campaign’s army of 500 full-time summer interns will knock thousands of doors talking to voters about the issues they care most about and why Rob is the best choice in the race for Ohio’s U.S. Senate seat. On Tuesday, the campaign launched its seventh coalition with the addition of the Portman for Senate Small Business Coalition.
Today, the campaign’s outreach efforts and tech-savvy operations were highlighted in the Cincinnati Enquirer:
Can tailored Twitter ads tip the U.S. Senate race scales?
Jessie Balmert and Deirdre Shesgreen
July 1, 2016
…The Ohio Republican senator’s staffers are slicing and dicing the Buckeye State electorate into distinct target audiences. So when Portman volunteers go door-knocking in swing precincts, they don’t just hand out any old campaign literature. Different voting segments get one of 20 different door hangers, with the messages designed to appeal specifically to that swath of the electorate.
Volunteers are doing the same thing with digital ads and web videos. Concerned about your Second Amendment rights? You might get a Facebook ad explaining how Portman has defended them. Worried about the heroin epidemic? Talk to a campaign volunteer about the scourge and you might see a video pop up on your Instagram account.
“The greatest message in the world shown to the wrong audience is worthless,” says Corry Bliss, the super intense 34-year-old campaign manager for Portman’s campaign. “Some people get their news on TV, some on Snapchat, some on Facebook, so campaigns have to be more tech savvy than ever…”
FULL ARTICLE: http://www.cincinnati.com/story/news/politics/2016/07/01/can-tailored-twitter-ads-tip-us-senate-race-scales/86260552/?hootPostID=978d3171f06b2ec9a774c74fe2b1914b
The Portman for Senate campaign is running an aggressive, 21st Century tech-savvy campaign, which includes these highlights:
The Portman for Senate Campaign was the first Senate campaign in the country to reserve airtime through Election Day, placing more than $14 million in statewide television airtime and $1 million in YouTube inventory through Google's advertising network. The effort will use highly sophisticated targeting methods to deliver community specific content across Ohio.
In 2015, the Portman for Senate campaign launched an aggressive volunteer grassroots program that recently surpassed 2,500,000 voter contacts through its door-to-door and phone programs. This summer, the campaign has 500 full-time summer interns to power the field program.
The campaign also launched seven coalitions: the African American Leadership Council, the Veterans Leadership Council, Women for Portman, Sportsmen for Portman, the Hispanic Leadership Council, Small Business Coalition, and the Students for Portman Coalition which has college chairs on over 35 campuses across Ohio. Portman has been endorsed by the Ohio Republican Party State Central Committee, over 500 key Ohio Republican leaders, and by over 15,000 grassroots leaders across the state.
The campaign raised $2.4 million in the first quarter of 2016 and has nearly 5 times more cash on hand than Ted Strickland's campaign. The campaign now has more than 14,000 individual donors from Ohio, representing more than 80 percent of the campaign's donors. Last year, the campaign raised a record-setting total of $9.8 million, a record for an off-year in Ohio and the most of any targeted Senate campaign in 2015.
Since the Primary, the Portman campaign has purchased numerous Snapchat "geofilters." The filters showed support for Rob Portman, and reminded users of Ted Strickland’s awful record as Governor when Ohio lost more than 350,000 jobs, support for the Obama-Biden failed foreign policy agenda, and awful record on China.
The Portman for Senate campaign was the first Senate campaign in the country to sponsor an ad on Instagram. The ad microtargeted students at The Ohio State University during OSU's first home football game. Other Instagram ads were targeted to different Ohio universities.
The Portman for Senate campaign web videos, Bad Judgment and Dangerous received over one million views.
The Portman for Senate campaign is also using locally targeted online banner ads highlighting Ted Strickland’s failed record. You can click below for examples of each:
- Collection one of former Ohio employers who moved jobs away from the state during Ted Strickland's term as governor.
- Collection two of former Ohio employers who moved jobs away from the state during Ted Strickland's term as governor.
- Collection three of former Ohio employers who moved jobs away from the state during Ted Strickland's term as governor.
- Banner ad highlighting former governor Ted Strickland’s awful record on standing up to China.