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ICYMI: “Portman Keeps Focus On Opioids With Emotional New 60-Second TV ad”

COLUMBUS, Ohio – Yesterday, the Portman for Senate Campaign launched its fourth ad of the campaign detailing Rob Portman’s fight to combat the prescription drug and heroin epidemic gripping families across Ohio. The ad, “Holly,” is a new 60-second TV ad that begins airing statewide today. The campaign will spend $1.1 million broadcasting this ad across Ohio for the next two weeks.

Holly” features Tonda DaRe from Carrollton, Ohio whose daughter Holly tragically died at the age of 21 from a heroin overdose on October 12, 2012. Tonda tells her powerful story and highlights Rob’s Comprehensive Addiction and Recovery Act and his continued fight to combat the prescription drug and heroin epidemic gripping Ohio families like hers.

Here is what they are saying:
Columbus Dispatch: Portman releases new $1.1 million TV ad
Sen. Rob Portman’s re-election has released his fourth television ad – a $1.1 million, two-week buy featuring the story of a Carrollton mother who lost her daughter to heroin.

Portman,, R-Ohio, has been heavily involved in the reauthorization of  the Comprehensive Addiction and Recovery Act, a bill which aims to fight the prescription drug and heroin epidemic by expanding education and prevention efforts, helping law enforcement obtain a medication that can reverse overdoses and expand treatment and recovery programs. The bill passed the Senate overwhelmingly in March.

Washington Examiner: Portman ad touts his bill to fight heroin epidemic
The ad, set to run statewide in Ohio, shares the story of Tonda DaRe, who lost her 21-year-old daughter almost four years ago to heroin addiction, and praises Portman's efforts to pass the Comprehensive Addiction and Recovery Act, which passed the Senate in a bipartisan effort in early March…

Portman has made the issue of drug addiction one of his top issues during his reelection fight. His first three ads, which were released last week, all focused on the issue.

Real Clear Politics: Portman Ad Focuses on Drug Epidemic in Ohio
Sen. Rob Portman’s re-election campaign released a new television ad Thursday highlighting his work fighting the heroin and prescription drug epidemic in Ohio.

The ad focuses on Tonda DaRe and her 21-year-old daughter, Holly, who died from a heroin overdose in 2012. DaRe speaks directly to the camera about losing her daughter and about the work Portman has done to address the crisis.

Politico: Latest Portman ad keeps focus on opioids
GOP Sen. Rob Portman’s campaign will spend $1.1 million broadcasting an emotional new TV ad highlighting Portman’s work to curb heroin addiction in Ohio. The 60-second ad opens on an adolescent girl singing the Star Spangled Banner and goes on to explain that the girl, Holly, died in 2012 of a heroin overdose.

“Holly was 21 years old when she died,” her mother says in the ad. “We lose 129 kids a day to heroin, and the only person I’ve seen standing up there screaming almost daily is Senator Portman.”


National Journal: Portman Goes Up With New $1.1 Million Spot
Sen. Rob Port­man (R) “re­leased his fourth tele­vi­sion ad – a $1.1 mil­lion, two-week buy fea­tur­ing the story of a Car­roll­ton [Ohio] moth­er who lost her daugh­ter to heroin. Port­man … has been heav­ily in­volved in the reau­thor­iz­a­tion of  the Com­pre­hens­ive Ad­dic­tion and Re­cov­ery Act, a bill which aims to fight the pre­scrip­tion drug and heroin epi­dem­ic by ex­pand­ing edu­ca­tion and pre­ven­tion ef­forts, help­ing law en­force­ment ob­tain a med­ic­a­tion that can re­verse over­doses and ex­pand treat­ment and re­cov­ery pro­grams.”

Roll Call:



You may click the video below to watch “Holly.”


two-minute version of Holly’s story will run online and can be watched by clicking HERE.

Background:
Tonda DaRe: “FOUR Months, 4 months is all it took for this disease to take my child... Heroin addiction IS a disease. It is a disease that is spreading through our country faster than we can keep up with it. It has no preference of age, gender, race or even social status. It is killing our children, siblings, spouses and parents at a rate of over 100 people per day according to the #WashingtonPost (Feb 2014) (Holly’s Song of Hope ~ Change the Stigma, 6/10/14).

More than 20 years ago, Rob Portman founded the Coalition for a Drug-Free Greater Cincinnati (The Herald-Tribune, 5/25/16).

Rob Portman authored the Drug Free Communities Act, which became law on June 27, 1997. The legislation provided and continues to provide over a billion dollars in grants to local agencies and non-profits to help prevent drug addiction.

Rob Portman authored the Drug Demand Reduction Act, which passed the House on September 16, 1998. The legislation provided funding for programs to facilitate a significant reduction in the incidence and prevalence of substance abuse through reducing the demand for illegal drugs and the inappropriate use of legal drugs.

Rob Portman co-authored the bipartisan Comprehensive Addiction and Recovery Act (CARA), which tackles the prescription drug and heroin epidemic head on by expanding education and prevention efforts, helping law enforcement reverse overdoses to save lives, and expanding treatment and recovery programs. Rob began this legislative effort in 2014. The Senate passed his bipartisan measure by a vote of 94-1 on March 10th. He and other members of the House and Senate are working to reach an agreement on a final measure in the coming weeks (WKBN, 1/27/16; Columbus Dispatch, 3/10/16). 

"Portman has been fighting for the passage of CARA relentlessly" (Logan Daily News, 3/11/16).

Earlier this month, the Portman for Senate Campaign launched three television ads related to the prescription drug and heroin epidemic. You may click the videos below to watch “Wildfire," "Tyler," and "Gina."




The Portman for Senate Campaign also has two web ads running related to the prescription drug and heroin epidemic. You may click on the images below to watch "There is Hope" and "Addicted."



Ted Strickland’s Awful Record on Drug Addiction:
When Ted Strickland was Governor, he faced “hordes of angry activists” when he wrote, fought for, and implemented a budget that cut drug addiction services by nearly 30 percent (The Associated Press, 6/24/09).

In Congress, Ted Strickland voted against legislation that included more than $1 billion in substance abuse and mental health funding. Of the more than $1 billion, $226.35 million was provided to stop drug trafficking, $145 million was provided for an anti-drug media campaign, over $700 million was provided for anti-drug efforts in South America to stop production of drugs, and $70 million was provided for drug-free communities support (H.R. 2673, Roll Call 676, 12/8/03, Strickland voted no).

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