CLEVELAND, Ohio - Earlier today, the Portman for Senate Campaign hosted more than 500 Rob Portman interns and volunteers from each of the campaign’s 10 field offices and over 30 college campuses around Ohio to its Volunteer Appreciation Event. The group filled an auditorium on the Tri-C Metropolitan Campus and heard from Rob, Jane, Former Speaker of the House Newt Gingrich, and U.S. Senator Joni Ernst.
On display were the unprecedented grassroots efforts that the campaign launched more than a year ago. Using highly-sophisticated data targeting efforts, the campaign has continued to make significant strides. Today, Rob announced the campaign's army of interns and volunteers has now contacted 2.8 million targeted swing voters and that the campaign is on pace to hit its goal of 3 million contacts by the end of month. Here are some pictures from today's event that we think you will enjoy:
The Portman for Senate campaign is running an aggressive, 21st Century tech-savvy campaign, which includes these highlights:
The Portman for Senate Campaign was the first Senate campaign in the country to reserve airtime through Election Day, placing more than $14 million in statewide television airtime and $1 million in YouTube inventory through Google's advertising network. The effort will use highly sophisticated targeting methods to deliver community specific content across Ohio.
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In 2015, the Portman for Senate campaign launched an aggressive volunteer grassroots program that recently surpassed 2,800,000 voter contacts through its door-to-door and phone programs. This summer, the campaign has 500 full-time summer interns to power the field program.
The campaign also launched seven coalitions: the African American Leadership Council, the Veterans Leadership Council, Women for Portman, Sportsmen for Portman, the Hispanic Leadership Council, Small Business Coalition, and the Students for Portman Coalition which has college chairs on over 30 campuses across Ohio.
The campaign raised $3.8 million in the second quarter of 2016 and has nearly 5 times more cash on hand than Ted Strickland's campaign. The campaign now has more than 14,000 individual donors from Ohio, representing more than 80 percent of the campaign's donors. Last year, the campaign raised a record-setting total of $9.8 million, a record for an off-year in Ohio and the most of any targeted Senate campaign in 2015.
Since the primary, the Portman campaign has purchased numerous Snapchat "geofilters." The filters showed support for Rob Portman and reminded users of Ted Strickland’s awful record as Governor when Ohio lost more than 350,000 jobs, support for the Obama-Biden failed foreign policy agenda, and awful record on China.
The Portman for Senate campaign was the first Senate campaign in the country to sponsor an ad on Instagram. The ad microtargeted students at The Ohio State University during OSU's first home football game. Other Instagram ads were targeted to different Ohio universities.
The Portman for Senate campaign web videos, Bad Judgment and Dangerous received over one million views.
The Portman for Senate campaign is also using locally targeted online banner ads highlighting Ted Strickland’s failed record. You can click below for examples of each:
- Collection one of former Ohio employers who moved jobs away from the state during Ted Strickland's term as governor.
- Collection two of former Ohio employers who moved jobs away from the state during Ted Strickland's term as governor.
- Collection three of former Ohio employers who moved jobs away from the state during Ted Strickland's term as governor.
- Banner ad highlighting former governor Ted Strickland’s awful record on standing up to China.