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Portman for Senate Launches Snapchat Geofilter Surrounding Hillary Clinton Event in Columbus

COLUMBUS, Ohio - Today, as Ted Strickland joins Hillary Clinton in Columbus for her speech on the economy, the Portman for Senate campaign announced it purchased a Snapchat "geofilter" surrounding the event. The filter reminds users in the vicinity of Fort Hayes Metropolitan Education Center that when it comes to jobs and the economy, the worst thing to happen to Ohio in the last 100 years was Ted Strickland. When he was Governor, Ohio lost more than 350,000 jobs - thousands to other states and other countries - and ranked 48th in job creation.

An image of the filter is below. Users can snap a picture and place the filter on top of their photos. The filter will be active for the rest of the day.

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"Since former Governor Ted Strickland’s low-energy, ‘invisible’ campaign is desperate to hide his record from Ohio voters, we are using Snapchat to remind them," Portman spokesperson Michawn Rich said. “This race is very simple, if Ohio voters realize the Ted Strickland running for Senate is the same Ted Strickland who was governor when Ohio lost more than 350,000 jobs - thousands to other states and other countries - and ranked 48th in job creation, he cannot and will not win this election – period.”

BACKGROUND

The Portman for Senate campaign is running an aggressive, 21st Century tech-savvy campaign, which includes these highlights:
Last month, the Portman for Senate Campaign was the first Senate campaign in the country to reserve airtime through Election Day, placing more than $14 million in statewide television airtime and $1 million in YouTube inventory through Google's advertising network. The effort will use highly sophisticated targeting methods to deliver community specific content across Ohio.

In 2015, the Portman for Senate campaign launched an aggressive volunteer grassroots program that recently surpassed 2,000,000 voter contacts through its door-to-door and phone programs. This summer, the campaign will have 500 full-time summer interns to power the field program.

The campaign also launched six coalitions: the African American Leadership Council, the Veterans Leadership Council, Women for Portman, Sportsmen for Portman, the Hispanic Leadership Council, and the Students for Portman Coalition which has college chairs on over 30 campuses across Ohio. Portman has been endorsed by the Ohio Republican Party State Central Committee, over 500 key Ohio Republican leaders, and by over 15,000 grassroots leaders across the state. 

The campaign raised $2.4 million in the first quarter of 2016 and has nearly 5 times more cash on hand than Ted Strickland's campaign. The campaign now has more than 14,000 individual donors from Ohio, representing more than 80 percent of the campaign's donors. Last year, the campaign raised a record-setting total of $9.8 million, a record for an off-year in Ohio and the most of any targeted Senate campaign in 2015.

Since the Primary, the Portman campaign has purchased numerous Snapchat "geofilters." The filters showed support for Rob Portman, and reminded users of Ted Strickland’s awful record as Governor when Ohio lost more than 350,000 jobs, support for the Obama-Biden failed foreign policy agenda, and awful record on China.

The Portman for Senate campaign was the first Senate campaign in the country to sponsor an ad on Instagram. The ad microtargeted students at The Ohio State University during OSU's first home football game. Other Instagram ads were targeted to different Ohio universities.

The Portman for Senate campaign web videos, Bad Judgment and Dangerous received over one million views.

The Portman for Senate campaign is also using locally targeted online banner ads highlighting Ted Strickland’s failed record. You can click below for examples of each:

  • Collection one of former Ohio employers who moved jobs away from the state during Ted Strickland's term as governor.
  • Collection two of former Ohio employers who moved jobs away from the state during Ted Strickland's term as governor.
  • Collection three of former Ohio employers who moved jobs away from the state during Ted Strickland's term as governor.
  • Banner ad highlighting former governor Ted Strickland’s awful record on standing up to China.
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